Nissan Motor Company Ltd

Nissan motor telephoner is a famous elevator car manufacturing high society that is recognized in the manufacture of Nissan type of c bes. It is one of the largest car manufacturing companies in the world.Why admit and gross sales volume for a specific region are important when planning merchandising strategiesCost allocation merchandise is a costly affair and as such its planning is quite essential. Some geographical regions demand more of the Nissan Motor cars than others. The essence of marketing is to clear awareness of the existence and benefit of any commodity. Demand sales volume is therefore an important phenomenon when marketing as more costs will be allocated to geographical areas with low demand and poor sales volume. For areas when the demand and subsequent sales of the Nissan cars is considerably high, the firm need not pour lot of resources for the single-valued function of marketing.DemandWhen an analysis is carried out on demand in terms of classes of customers or age, it will help the organization in knowing the marketing methodologies to apply. If the Nissan cars are mostly used by young people, then marketing will alike be done by young people and be carried in a manner to capture the attention of young people. The same applies when it is found out that it is elderly people who demand the cars more oftenly. Then the marketing would dupe to be strategize in away to accommodate them. harvest-festival differentiationForecasting demand and sales volume provides a useful pattern of purchase by customers. When this is further stratified, it is possible to identify how the sales differed across different products. The same products demand might change due to product differentiation. Product packaging will then be strategized in a way to conform with what customers require more.Forecasts on where the industry will go in the emergingFor the past 20 years the sales of Nissan Motor Company have increased by about 20%. This is due to intense au to advertisement campaigns. It is believed that the company will in the near future engulf the entire global market because of the awareness caused through better improved marketing strategies. It has also been forecasted that the industry will in future be the market leaders.Intelligent rationale as to why think this wayThis is because of extensive and hi tech marketing. It is also because of the fact that many customers would be reached. Lastly, other companies are likely to be overshadowed by the Nissan Motor Company thus leaving it as close monopolistic firms.Forecast on how the state of industry will change over the course of the foreseeable futureInitially the company advertised its decease of vehicles through the audio visual media only i.e. through the radios and television. This was found not to be satisfactory and convincing on the customers. Then came the marketing through the company journals being circulated in offices and other working places for all and sundry to read and understand.The company has also used the web where heterogeneous websites portray/ give various places of information. It is forecasted that in future the company would embrace trade exhibitions us its marketing strategy. This involves displaying of their cars openly for the public view. It also allows customers to physically view the vehicles and where marketers more them around the workshops tell their questions in the process.How the changes came aboutThese marketing changes came as a result of a number of factors. These area) Stiff CompetitionThere was need to deviate from the general marketing strategies being practiced by similar firms in the industry to more sophisticated and relevant ones.b) internationalization / free tradeThe exhibitions especially in other countries have been facilitated due to globalization and free market. Countries now allow other countries to freely market their products in their own motherland and this has enhanced marketing for the Nissan Motor Company.c) Need to reach wider marketThe domestic market is quite insufficient and cannot be therefore relied upon by any organization to improve its sales volume. The need to reach a wider market has therefore led to such an evolution of the marketing industry from just a media exercise to Mega trade exhibitions.d) Global demand for productBecause of their nature, Nissan cars attract a significant demand. They are efficient in fuel consumption and durable. This makes them highly preferably compared to other makes/ types of cares. This high demand calls for extensive and global advertisement and marketing by the Nissan motor company.Impact of the changes on the industrya) Considerable growthThe evolution of the marketing strategies has led to the possibility branches and /or selling points for the motor company.b) High profitabilityThe new marketing strategies have led to a tremendous improvement of the companys remuneration though the advertising costs have also gone upwards.c) Reduced competitionOther similar firms have failed to fairly compete with the motor company due to its unique strategiesImpact on buyersThe buyers have maintained their loyalty on the Nissan cars due to the trade exhibitions which offer buyers the opportunity to physically see their products and pray questions. And because of their appreciation of their vehicles, average prices at which the buyers are willing to pay for them has also gone upwards.